Jewelry Consultant
Estates, Diamonds, Gold, Appraisals, Purchases
Professional Assistance is important.
Retailers are in the business of operating stores. The process of closing a store adds a new and very different management burden. Ensuring success requires careful planning; close monitoring of sales, margins, and expenses, and aggressive execution of a well-designed sale plan.
Reliance on a company in the business of managing store closings, which has tested and perfected methods of maximizing results, and has significant experience with the process, is a critical part of successful store closings.
Here’s how I can help you:
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Marketing
How to line up a crowd of excited customers waiting for the sale opening.
The power of direct mail and how it is most effectively used to generate sales.
How publicity can be used to add credibility and impact without increasing advertising expenses.
Merchandising techniques will move customers through the store faster, expose them to more merchandise, and increase their purchases.
How to keep your customers coming back again and again, bringing family and friends, until you have sold everything.
The most effective print advertising for a store closing that attracts lines of customers without revealing any prices.
How to create a buying frenzy in the store, which causes customers to buy now rather than wait or check prices elsewhere.
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Customer Service
Why a good image, quality merchandise, and loyal customers will mean the best total return from a Store Closing Sale.
How to answer all of the questions customers will ask in a way that will increase sales while building your image in the community.
What to do as your merchandise sells down and becomes depleted.
A foolproof way to sell those items no one seems to want.
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Sales
How to keep margins high on the front end of the sale to compensate for any markdowns that will be necessary to close out the hard-to-sell merchandise on the tail end.
A system for selling fixtures and equipment that ensures the highest possible prices.
How to keep your best employees as long as you need them.
What can be done to sell your store location and why it’s more valuable without the inventory.
The best time to conduct a sale and how long it should last to maximize your return.
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Business
How to collect accounts receivable.
Inexpensive ways to beef up security and cut losses from shoplifting and other forms of theft.
The best way to deal with your banker and key suppliers to make sure they support your plans.